Seamus was named 16th of the “100 most important people in photography” by American Photo Magazine and Life Magazine honored him for having taken one of the ‘100 images that changed the world’ after he initiated a photo tracing campaign in Rwanda during the genocide to reunite 21,000 lost children with their families.
Seamus began his career as an apprentice in a large advertising agency in England, learning the full trade of advertising and marketing first hand in each department from print and photography to outdoor media, radio and television over a five year apprenticeship. Later Seamus opened his first creative shop THE DIRECTORS CHAIR that created campaigns for such companies as Nike and Ted Baker. This led to a lifetime love of design that grew to include commercial photography and later photojournalism.
Whether crossing the front line with the Mujahideen for the fall of Kabul for People Magazine, creating a sexy and dark set of images for a character in HBO’s ‘True Blood’, intimate lifestyle images of up and coming musicians for an M-Audio advertising campaign, branded intro’s for an online film series for Interview Magazine or an online series addressing the most hilarious health questions for Lifetime Television; Seamus brings each story to life whether that is for a commercial or editorial client.
With over 17 years of international photojournalistic and television experience. He covered the war in Iraq and set up a news bureau for PEOPLE magazine,Time Inc. months before and then during the US led invasion. His coverage as a unilateral in Baghdad during the US bombing campaign and the fall of Baghdad were later used along with his diaries in the book ‘Witness Iraq’. His coverage of news stories and documentaries has been vast, he crossed the front line with the Mujahideen for the fall of Kabul when the U.S. assisted the over throw of the Taliban in Afghanistan. In Gaza he covered a dangerous story about female suicide bombers. During the NATO invasion of Kosovo he did however end up kidnapped for a short period on his way through Albania for GQ magazine. Every country has a different story and Seamus has covered a lot of them including Northern Ireland, Bosnia, Kosovo, Somalia, Serbia, Eritrea, Ethiopia, Burundi, India, Kashmir, Malaysia, Thailand, Turkey, South Africa, Sierra Leone, Nigeria, and Zimbabwe for magazines such as LIFE, National Geographic, People Magazine, Newsweek, TIME, Stern and Paris Match. Seamus has also worked for TV news organizations such as CNN, the BBC, APTV, NHK, Canal Plus, ITV and Channel 4 Television.
In 2001 Seamus created what quickly became the 4th largest photo agency in the world, WpN. Leading a team of technology developers Seamus was able to create a solution that allowed WpN’s over 5,000 world wide clients access to thousands of images and over 700 photographers in 72 countries instantly.
He judges many international photographic awards and recently curated the 25th anniversary exhibit for the ‘International Center for Journalists’.
During the Rwandan war in 1994, he brought together the resources of the ICRC – International Committee of the Red Cross, UNICEF, Eastman Kodak and Life magazine to help reunite more than 21,000 lost children with their parents using photographic images. The process evolved into “The Lost Children of Rwanda” one of the largest traveling photo exhibitions in history opening at the ICP – International Center of Photography in New York and continuing onto the Museum of Tolerance in Los Angeles in a joint exhibition with celebrity photographer Mark Seliger. The exhibit continued to travel the world for many years, with coverage in hundreds of major print and broadcast media and is now a standard form of tracing people in developing nations. “The Lost Children of Rwanda” was given a ‘Directors Club’ award for the use of imagery.