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New York Production Company


Unlike other production companies, our approach is firstly image lead with Seamus Conlan being the Director and Cinematographer. By producing our own productions Seamus, feels that he can creatively push the boundaries further and achieve more. We never rule out partnering with other production companies as everyone brings their own skill set and can enhance the process. The key to any production is to work with a mature team that is not afraid of creative challenges and that have the skill set to reach these new goals and achieve them, smoothly.

Quality means everything to Seamus Conlan, so he built a team that delivers just that. Creating a commercial video or television production in New York City, like any major metropolitan area, involves several key steps and considerations. New York City is a popular location for filming due to its iconic landmarks, diverse neighborhoods, and access to some of the most talented professionals in the film industry, many of which we use in our team and many more we hope to if the timing permits.

It’s crucial to plan carefully, secure the necessary resources, and comply with all legal and logistical requirements to ensure a successful production with you.

Here are the some of the main steps we take :

  1. Concept and Pre-production:
    • Concept Development: Begin by brainstorming ideas for your commercial. What message or story do you want to convey?
    • Scriptwriting: Create a script that outlines the dialogue, scenes, and actions in your commercial.
    • Storyboarding: Visualize your script by creating a storyboard that sketches out each shot.
    • Location Scouting: Identify the specific locations in New York City where you want to shoot your commercial. Consider permits, logistics and cost for each location.
    • Casting: If your commercial includes actors, hold auditions and cast the talent.
    • Crew Hiring: Assemble a crew based on the out come of pre-production.
    • Compliance with Regulations:
      • Be aware of labor laws, union regulations (if applicable), and tax incentives for film production in New York City.
    • Resources:
      • Utilize New York City’s extensive network of film professionals, rental houses, and post-production facilities.
  2. Legal and Permits:
    • Permits: Depending on the locations and size of your production, you may need permits from the Mayor’s Office of Film, Theatre and Broadcasting (MOFTB) in New York City. They can guide you on what permits are necessary.
    • Insurance: Obtain the necessary production insurance to cover potential liabilities.
      • There are varying levels of insurance you may need for your production from obtaining general liability insurance for any accidents that could occur with just a small crew shooting on the street to E & O insurance for larger companies who need to be concerned with issues that could arise from the content of a production, including lawsuits alleging infringement of copyright, libel or slander, invasion of privacy, plagiarism or unauthorized copying of ideas, defamation or degrading of products and/or infringement on title, slogan, or a trademark. We can help facilitate and guide you to make sure you are protected with just the right amount of insurance to suit your needs and budget.
  3. Budget:
    • Create a detailed budget that accounts for all expenses, including location fees, equipment rentals, talent and crew salaries, permits, insurance, and post-production costs. Budget is alway the major concern so we have give more detail for you to understand our process better.
      • Budget Development:
        • The line producer collaborates with the producer or production manager to create the initial budget for the project.
        • They break down the script and production requirements to estimate the costs associated with various aspects of the production, including personnel, equipment, locations, permits, props, costumes, and more.
      • Cost Estimation and Tracking:
        • The line producer is responsible for providing accurate cost estimates for every aspect of the production.
        • They continuously track expenses during pre-production, production, and post-production to ensure that the project remains on budget.
        • Any deviations from the budget are documented, and the line producer works to address these issues promptly.
      • Cost Negotiation:
        • Line producers negotiate with vendors, crew members, and suppliers to secure the best possible deals within the budget constraints.
        • They may work on securing discounts, bulk pricing, or favorable terms to help stretch the budget further.
      • Resource Allocation:
        • The line producer allocates resources efficiently to maximize the use of the available budget.
        • They prioritize spending based on the project’s needs and ensure that essential aspects of the production are adequately funded.
      • Cash Flow Management:
        • Line producers manage the project’s cash flow, ensuring that funds are available when needed to meet production expenses.
        • They plan for regular disbursements to cover salaries, equipment rentals, and other ongoing costs.
      • Contingency Planning:
        • Line producers typically include a contingency fund within the budget to account for unexpected expenses or changes in the production plan.
        • They manage this contingency fund and decide when and how to use it when unforeseen costs arise.
      • Cost Reporting:
        • The line producer provides regular cost reports to the producer and other key stakeholders, detailing the current financial status of the production.
        • These reports include a breakdown of expenses, actual versus budgeted costs, and explanations for any variances.
      • Cost Control:
        • To maintain budget discipline, line producers may implement cost-saving measures and efficiencies without compromising the quality of the production.
        • They monitor the project closely to prevent overspending and identify areas where adjustments can be made.
      • Post-Production Budget Management:
        • Line producers continue to manage the budget during post-production, tracking expenses related to editing, visual effects, sound design, and other post-production processes.
      • Final Accounting:
        • After the production is completed, the line producer reconciles all expenses, verifies invoices, and prepares the final accounting report for the production’s financial records.
        • The line producer’s expertise in budget management is crucial for ensuring that the film or television project is completed on time and within the financial constraints set by the producers and stakeholders. Their ability to balance financial responsibility with the creative needs of the project is a key factor in the overall success of the production.
  4. Timeline:
    • Develop a production schedule that outlines all tasks and deadlines from pre-production through post-production and distribution.
  5. Production:
    • Equipment: Rent or purchase the required camera equipment, lighting, and sound gear.
    • Props and Wardrobe: Ensure you have all necessary props and wardrobe for your actors.
    • Set Management: Keep the production running smoothly by managing the set, coordinating with talent and crew, and ensuring everyone adheres to safety guidelines.
    • Filming: Execute the plan, capturing all necessary footage and audio.
  6. Post-production:
    • Editing: Edit the footage with the director to achieve the original goal.
    • Sound Design: Add and refine audio elements, including music, voiceovers, and sound effects.
    • Color Correction and Grading: Enhance the visual aesthetics of the video through color correction and grading.
    • Visual Effects (if needed): Incorporate any visual effects or CGI elements.
    • Graphics and Text: Add any necessary text, graphics, or branding elements.
    • Review and Feedback: Share drafts with stakeholders for feedback and make necessary revisions.
  7. Final Delivery:
    • Once your commercial is complete we go to a few extra steps to ensure nothing is ever lost.
      • We ensure the final outputs meet all technical specifications for the chosen distribution platforms and make a variety of sizes and formats for you to use.
      • We provide an online storage for the final outputs in various sizes and formats so it can be accessed globally by your team with a record of all user activity.
      • Multiple drives can be made to host the final outputs in various formats.
      • Master delivery usually take form on two duplicate master hard-drives so one copy can be archived and the other used in production or stored separately for safely.
      • The master assembly of the digital media is also output and stored in the event you need to access the original assembly again to make changes. We retain one copy and the other stored in a facility of your choosing.


Details are important and the life blood to getting a high quality production. We welcome the opportunity to discuss your next projects with you to see how we can collaborate together. Contact us


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